Aspects That Make Micro-Location Services Futuristic

Micro-location is probably one of the most confusing terms out there. But that doesn’t mean it is a complicated piece of technology; it is rather simple and straightforward. Micro-location services help the service provider pinpoint a person’s placement within a few inches or even feet. 

Now you must be thinking, isn’t this what GPS is capable of doing? Well, you’d be surprised to know they are quite different from each other. While GPS can only determine geo-location, micro-location can determine location more precisely both outdoors and indoors. Technology has come a long way, and it is now being used in many different industries. 

Significant Use Cases

As said earlier, micro-location has come a long way, and nowadays, it somewhat depends upon the collaboration of a handful of technologies. These technologies include:
  • Beacons 
  • Bluetooth 
  • Virtual beacons 
  • Near Field Communication (NFC)

Now that you know what kind of technologies it encompasses, it’s time to enlist some of the most effective use cases of micro-location. 

  • Retail applications 
Whether you believe it or not, micro-location services for retail have seen a major blowout in the past couple of years. This tech is being used quite extensively by retailers to study their customers’ preferences and shopping patterns. It’d be right to say that it has revolutionized the shopping experience. 

  • Can locate things 
When combined with indoor positioning, micro-location can help users to locate even the smallest thing in a big place like a warehouse. For that, you’d have to map the warehouse with automatic guided vehicles or even workers. Innovators are doing their best to offer warehouses the ability to track the locations of tagged devices. 

  • Can track athletes
Micro-location has been offering effective and precise data about athletes. Manufacturers/companies have been integrating a chip embedded in the ball. Not only that, but things are looking quite promising with the extensive use of wearable technology as it lets you track shots, interceptions, and passes. 

In the End 

All-in-all, it’d be appropriate to say that micro-location services are all set to change the world that we know. 

Location: United States

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